Sep
29
A Tale of Two Markets
Posted by under For Sellers, General Information
“Gloom doom and the sky is falling” is all we hear everytime we turn on the TV when it comes to the Real Eastate Market. We are inindated with articles about how bad the market is and how it is impossible to sell your home right now. Well, what about the good market? The way things are going right now it can’t all just be summed up with “the market”. The questions is more like “which market”?
Most of you are wondering if I’ve fallen off of my rocker. “Which Market”? I must be crazy, right? Wrong. Their are two markets right now and they fall into the age old 80/20 principal. For those of you not familiar with the 80/20 principal here is a quick overview. The principal which was established hundreds of year ago still holds stong today. Ultimatly it states that 80% of actions only produce 20% of the results; and 20% of actions produce 80% of the results. This can be seen in many areas. The easiest example is: The richest 20% of people in the country make 80% of the money. Plain and simple.
In real estate 80% of the properties are overpriced, in proor condition and are expiring (not selling). HOWEVER, the little known truth is that the other 20% of the homes out their are properly priced, in good condition and are selling in approximatly 60 days. Some even receive multiple offers! Yes, I said it, Multiple offers. Bet you thought those days were gone huh? Perfect examples: In the Orange Park, FL area right now the average days on the market is reaching a gruelling 130 days(even more in some niche markets). However, in the last 3 months I have had a property sell in 23 Days at FULL ASKING PRICE, another sell in 54 Days at Full asking price, another in 60 days at full asking price, and even had one that got 4 offers within 2 days, and went for ABOVE asking price!!
I am not a rain maker and I don’t put magic spells on properties to make them sell. The formula is simple.
- Get your property in the absolute best showing condition it can be in. That means all walls need to be neautral colors, all landscaping much be fresh and maintained, declutter over crowded areas and de-personalize the proeprty.
- List for what price you think the home will sell for. DO NOT list high and expect to negotiate down!! Be aware of your competition and price to beat them.(Your agent will help you with this process)
- Marketing efforts. This is in the hands of your agent so choose wisely. Choose an agent who has an aggressive and innovative marketing plan. A good agent should be able to articulate their marketing stategies to you, and exactly how it benefits you.
- Be Realistic. Homes come onto the market every day. That means your competition is changing daily. Know that you may need to adjust your strategy as early as 1-2 weeks in.
Now ask yourself. Do you want to be in the stagnent 80% market, or the competetive 20% market.
Questions and comments are always welcome!
Liz Landry-The Landry Team-Keller Williams Realty First Coast
www.TheLandryTeam.com-LizLandry@kw.com-904-803-2459
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